That Nurse Can Cook, aka Helena Faustin, creates short-form video and text content where she shares her love of Caribbean home cooking.
"I always knew I could cook. I always had a passion for cooking, but I never gave myself a chance at taking myself seriously. Boy am I glad I did." (Instagram)
⚡️ 1. Quick Facts
- 💰 Revenue: That Nurse Can Cook made approximately $117k in 2021, more than Helena's salary at the time as a NICU nurse in New York City. $73k (61%) came from e-book sales, $39k (33%) from brand collaborations, and $7.5k (6%) from ad revenue.
- 🪩 Style: Helena's authentic style and relatability as a mother and nurse resonates well with her audience.
- ⏳ Longevity: Helena first started posting Caribbean dishes on Instagram in 2018, but it wasn't until 2020 when she got serious about content creation as a side hustle.
- 👥 Audience: That Nurse Can Cook has over 1.8m total followers across multiple platforms, with 806k followers on Instagram, 422k followers on Facebook, 268k followers on TikTok, 212k followers on Instagram Threads, and 154k subscribers on YouTube.
